Medical Practice Marketing in DC, Maryland and Virginia
Capital Growth Studio helps independent medical practices in Washington DC, Maryland and Virginia appear when nearby patients search for their specialty, and makes booking easy once patients find them. The work covers your practice and provider listings, local SEO, Google Ads and website, set up around HIPAA guidance on tracking and Google's health advertising rules.
What does HIPAA mean for a medical practice's website and ads?
HIPAA applies to what your website's tracking tools collect, not only to your records system. HHS guidance says practices may not disclose patient health information to tracking technology vendors for marketing without the patient's HIPAA-compliant authorization. Tracking on pages behind a patient login is the clearest case. In June 2024, a federal court in Texas vacated the part of that guidance covering public pages that do not require a login, and HHS says it is evaluating its next steps (HHS bulletin).
Google makes no representation that Google Analytics satisfies HIPAA, does not offer Business Associate Agreements for it, and tells HIPAA-regulated customers not to tag pages likely to involve patient information (Google Analytics Help).
General information, not legal advice. Check your specific situation with your attorney or compliance advisor.
Our Medical Marketing Services
Local SEO
Be found when patients search for specialists in your area. We keep your listings accurate on Google, Healthgrades, WebMD and other healthcare directories.
Google Ads
Targeted campaigns for the conditions and treatments you specialize in, focused on searches from patients ready to book an appointment.
Practice Website
Professional websites that build trust and make booking easy, with links to your patient portal, provider bios and service descriptions.
Reputation Management
Build your online reputation with ethical review generation. Respond professionally to all feedback while never confirming that a reviewer is a patient.
Analytics & Reporting
Track patient acquisition costs and return on investment to guide your marketing budget.
Specialties we can support
Primary Care
Dermatology
Orthopedics
Cardiology
OB/GYN
Pediatrics
Psychiatry
Physical Therapy
Ready to Grow Your Practice?
Book a free 15-minute call to discuss your goals. If we are not the right fit, we will tell you.
Book a free 15-minute call