Google Ads vs. Facebook Ads: Which Works Best?
Where should you invest your ad budget for maximum ROI?
Introduction
Every business owner asks: Google Ads or Facebook Ads? Both platforms drive results, but they work differently.
"Google Ads captures demand. Facebook Ads creates demand. Understanding this difference is key to success."
Google Ads: Capturing Intent
Google Ads reach people actively searching for your services. High intent means faster conversions.
- Best for service businesses (HVAC, dental, legal)
- Emergency and urgent services
- High-intent local searches
Facebook Ads: Creating Awareness
Facebook Ads interrupt scrolling with targeted messages. Great for brand awareness and retargeting.
- Best for visual products and services
- Event promotion and special offers
- Retargeting website visitors
Our Recommendation
- Start with Google Ads — Capture existing search demand
- Add Facebook retargeting — Stay in front of visitors who didn't convert
- Track everything — Measure cost per lead for each platform
Ready to optimize your ads? Get a free consultation.
